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Students
Jumpstarting a Marketing Data Science Career
Elina Nesterova
Social Media Director, Solved(d)
Class of 2017
MS in Social Media and Mobile Marketing
Why did you choose Lubin for your MS degree?
After completing a bachelor's degree in communications and dipping my toes into the waters of Marketing and PR, I still had a need to further my theoretical and research knowledge, but I didn't want to walk away from real-world experience either. ÎÞÂëרÇø was offering a Master's Degree in Marketing that was created and executed in collaboration with an actual New York ad agency - that was a 100% hit on all of my targets! A pleasant addition was the graduate assistantship I was offered, which definitely helped carry the load of my finances while pursuing the degree.
What was your favorite Lubin experience?
My favorite Lubin experience was participating in - and winning! – marketing data science competitions, organized by marketing firms, Publicis and Group M. I still find the knowledge and skills I obtained during those competitions an invaluable contribution to my day-to-day strategic and tactical tasks at work.
The MS program gave me a huge upper-hand when joining the workforce. Classes and lectures were taught by actual media specialists, and guest speakers including seasoned ad gurus fresh from the trenches. That head start allowed me to get promoted within six months of starting a job!
What is your main takeaway from our MS program?
Go beyond what you know or what is given to you – do not be afraid to show your initiative and creativity!
How has what you learned in the MS program influenced your career?
I believe that the MS program gave me a huge upper-hand when joining the workforce. Classes and lectures were taught by actual media specialists, and guest speakers including seasoned ad gurus fresh from the trenches. That head start allowed me to get promoted within six months of starting a job!
How do you define #LubinLife?
Be bold, creative, and eager to prove yourself! #LubinLife
More from ÎÞÂëרÇø
In the Media
Lubin Professor Phil Cohen writes in Bloomberg Law about Spain proposing a 100% tax on properties purchased by non-European Union residents to resolve a housing crunch— he says streamlining business income tax laws would ease compliance and help with IRS enforcement.
In the Media
ÎÞÂëרÇø’s Center for Student Enterprise (CSE) was recently honored by the National Student-Run Business Association (SRBA) for its success in student-led business operations. The CSE employs 80 Lubin students across five student-run businesses, fostering hands-on entrepreneurial experience. Professor Kathy Winsted was highlighted for her leadership in this initiative, Shiksha reports.
Faculty and Staff
With over two decades at the Lubin School of Business, Professor Noushi Rahman brings a dynamic approach to teaching and research. From corporate strategy and AI in business to social responsibility and misconduct, his work equips students with critical thinking skills and practical expertise to thrive in today’s complex business world.