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Larry Chiagouris, a professor of marketing at ����ר��, said that because most people don’t pay attention to law firm advertisements, firms need to be creative. “Offer up language that has not been seen 100,000 times before,” he said. “I think it's important to know that law firms typically won't use this language in court or before a judge.”

From interviewing Broadway professionals to interning at BOND Theatrical Group, Mason Bray ’28 is turning his passion for theatre and marketing into real-world experience. As a Lubin senator, he’s also advocating for student opportunities and professional growth on campus. Learn more about his journey and what #LubinLife means to him.

From finance to sales leadership, Gabriella Ferrara's journey is one of ambition and adaptability. In our latest episode of The Lubin Link podcast, this ����ר�� alumna shares her inspiring story of career transition and success.

Will Schmid ’25 has always thrived when the stakes are high. Now in his final year as an Arts and Entertainment Management major at ����ר��, Will has landed the opportunity of a lifetime—an internship at Saturday Night Live during its historic 50th season.

Meet Chris Previlon ’27, a Lubin student who came to New York City to find inspiration and grow as an entrepreneur. With his business Beyond Balloons, Chris is going beyond the ordinary to take advantage of every new opportunity.

Aissatou Gningue’23 is an associate in the Financial Operations division at KPMG. She works with major financial institutions managing their anti-money laundering (AML) investigations, as she is part of an ecosystem driven by collaboration, growth, innovation, and results that matter.

����ר�� alumna and seasoned Wall Street executive Professor Birgit Elchoueri brings 25 years of corporate expertise into her dynamic teaching at the Lubin School of Business. She infuses real-world insights in strategic leadership, ethics, and disruptive technologies into every lesson. Her unique journey from finance to academia inspires future business leaders to excel in today’s evolving landscape.

The Lubin community enjoys walking, jogging, and running marathons for health, fitness, social causes, and just plain fun. Read about their exciting endeavors in the Winter 2025 issue of #LubinLife. Kudos to these members of our community for setting the ����ר�� in the endeavors that they pursued!